If your construction business relies only on word-of-mouth or referrals, you’re missing out on hundreds of ready-to-hire clients searching on Google every single day.
Google Ads is the fastest way to put your company in front of people actively looking for services like “home renovation contractors near me” or “commercial builders in [city]”.
But here’s the catch, most contractors waste their ad budget because they run campaigns like a guessing game.
Let’s fix that.
Step 1: Start with the Right Keyword Strategy
Your keywords determine who sees your ads — and whether those clicks become leads.
Use high-intent phrases like:
- roofing contractor near me
- commercial builder in [city]
- bathroom remodeling quote [city]
Avoid broad or vague terms like “construction” or “builder” they attract suppliers, job seekers, and irrelevant traffic.
Use phrase match or exact match to filter out low-quality clicks.
Step 2: Target the Right Locations
If you only work in a few cities or regions, make sure your ads do too.
Set your geo-targeting to show ads only in the areas you serve. Running ads nationwide wastes money fast.
Example:
If you’re based in Toronto, don’t target all of Ontario — just the cities where you can actually complete jobs.
Step 3: Build a Landing Page That Converts
Your ad can be perfect, but if it leads to a boring homepage — you’ll lose the lead.
Every campaign deserves its own dedicated landing page with:
- Clear headline: “Trusted Construction Experts in [City]”
- Short description: Focused on value & services
- Photos of real projects
- Testimonials or trust badges
- Contact form (3 fields max)
- Strong CTA: “Get a Free Estimate”
Add a click-to-call button for mobile users — most leads will prefer calling directly.
Step 4: Track Every Conversion
If you’re not tracking calls, forms, and messages — you’re flying blind.
Use Google Tag Manager and GA4 to track:
- Phone calls
- Contact form submissions
- “Get a Quote” button clicks
This lets you measure exactly which ads, keywords, and cities bring real leads.
Step 5: Optimize Weekly (Not Monthly)
Google Ads performance changes fast. Check in weekly to:
- Pause poor-performing keywords
- Adjust bids on high-performing ones
- Add negative keywords like “jobs,” “internships,” or “DIY”
- Test new ad copy and extensions
A profitable campaign is built through continuous refinement — not a one-time setup.
Step 6: Set a Smart Budget
Start small, around $1,000–$2,000/month for local targeting — then scale up as leads come in.
Calculate your Cost per Lead (CPL)
If each lead costs $50 and your average job profit is $2,000+, you’re winning.
So,
Google Ads isn’t about spending more it’s about spending smarter.
By targeting the right keywords, optimizing landing pages, and tracking results, you can turn Google Ads into your most reliable lead generation system.
Want a plug-and-play Google Ads setup for your construction business?
Let Marketist build and manage it for you so every dollar brings real, qualified leads.
FAQs;
How long does it take to start getting leads with Google Ads?
Usually within 3–7 days once campaigns are live and optimized.
Do Google Ads work for both residential and commercial construction?
Yes but you’ll need separate campaigns and messaging for each audience.
What’s the biggest mistake contractors make with Google Ads?
Sending all traffic to their homepage instead of targeted landing pages.
Should I use Performance Max campaigns?
Yes, but only after conversion tracking is set up and enough data is available.
What’s a good cost per lead for construction businesses?
Anywhere from $40–$120 depending on your market and project value.
