{"id":7523,"date":"2023-08-24T13:48:28","date_gmt":"2023-08-24T13:48:28","guid":{"rendered":"https:\/\/marketist.co\/portfolio\/?page_id=7523"},"modified":"2026-01-11T17:58:18","modified_gmt":"2026-01-11T17:58:18","slug":"google-ads","status":"publish","type":"page","link":"https:\/\/marketist.co\/portfolio\/","title":{"rendered":"Google ADs Portfolio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7523\" class=\"elementor elementor-7523\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b8f7ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b8f7ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c529883\" data-id=\"c529883\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ec8b2c elementor-widget elementor-widget-heading\" data-id=\"9ec8b2c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Certified Google Partner You can Trust.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acb9ade elementor-widget elementor-widget-heading\" data-id=\"acb9ade\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Contractor-focused Google Ads setups [built for phone calls, not clicks].<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-32a3780\" data-id=\"32a3780\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c9470aa elementor-widget__width-auto elementor-widget elementor-widget-html\" data-id=\"c9470aa\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\r\n<a href=\"https:\/\/www.google.com\/partners\/agency?id=5148446702\" target=\"_blank\">\r\n    <img decoding=\"async\" src=\"https:\/\/www.gstatic.com\/partners\/badge\/images\/2025\/PartnerBadgeClickable.svg\"\/>\r\n<\/a>\r\n<!-- Add the code snippet above to the sites listed to display your badge:\r\n    https:\/\/marketist.co\/ -->\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e1ba92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e1ba92\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-467c4e2\" data-id=\"467c4e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79108d3 elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"79108d3\" data-element_type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1261\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1261\" aria-expanded=\"false\">Residential Roofing Contractor (US)<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1262\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1262\" aria-expanded=\"false\">General Contractor (Account Cleanup)<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1263\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1263\" aria-expanded=\"false\">HVAC \/ Home Services (Referral -Dependent)<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1264\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1264\" aria-expanded=\"false\">Electrical Services (Clicks, No Calls)<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1261\" aria-expanded=\"false\">Residential Roofing Contractor (US)<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1261\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1261\" tabindex=\"0\" hidden=\"false\"><h3>Client<\/h3><p>Residential Roofing Contractor (US)<\/p><h3><!-- notionvc: 975b54bf-b7a8-453a-b399-d497bf04d7ef --><\/h3><h3>The Problem<\/h3><p>The client had tried Google Ads before but stopped after wasting budget.<\/p><p>They were getting website visits but almost no phone calls, so Ads were labeled \u201cnot worth it.\u201d<\/p><h3>What Was Broken<\/h3><p>After reviewing the setup, the issues were clear:<\/p><ul><li>Ads were sending traffic to a generic homepage<\/li><li>Mobile users had to scroll to find the phone number<\/li><li>No call tracking was set up, so Ads had no real conversion data<\/li><li>Google Ads campaigns were structured without clear intent separation<\/li><\/ul><h3>What We Fixed<\/h3><ul><li>Built a <strong>call-focused landing page<\/strong> specifically for Google Ads traffic<\/li><li>Made phone calls the primary action on mobile<\/li><li>Set up proper <strong>call and conversion tracking<\/strong><\/li><li>Cleaned and restructured the Google Ads account to remove wasted spend signals<\/li><\/ul><h3>Outcome<\/h3><p>After the fixes, Ads had a clear conversion path and accurate tracking.<\/p><p>The client finally had visibility into what was working and felt confident restarting Ads without guessing.<\/p><p><!-- notionvc: 3d29c322-3c03-43cf-a3b4-8e5068684f7c --><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1262\" aria-expanded=\"false\">General Contractor (Account Cleanup)<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1262\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1262\" tabindex=\"0\" hidden=\"hidden\"><h3>Client<\/h3><p>General Contractor (Multiple Services)<\/p><h3>The Problem<\/h3><p>The client had an existing Google Ads account managed previously by another agency but didn\u2019t trust the results.<\/p><h3>What Was Broken<\/h3><ul><li>Campaigns mixed different services together<\/li><li>Poor conversion tracking<\/li><li>No clarity on which Ads produced calls<\/li><li>Budget spread too thin across keywords<\/li><\/ul><h3>What We Fixed<\/h3><ul><li>Audited and cleaned the Ads account structure<\/li><li>Fixed tracking so calls were attributed correctly<\/li><li>Simplified campaigns around high-intent services<\/li><li>Removed wasted spend areas<\/li><\/ul><h3>Outcome<\/h3><p>The client finally understood their Ads performance and had a clean foundation to scale Ads responsibly.<\/p><p><!-- notionvc: bf7d4127-b2a2-422d-bf2b-f20ad4636007 --><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1263\" aria-expanded=\"false\">HVAC \/ Home Services (Referral -Dependent)<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1263\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1263\" tabindex=\"0\" hidden=\"hidden\"><h3>Client<\/h3><p>HVAC &amp; Home Services Contractor<\/p><h3>The Problem<\/h3><p>Most of the client\u2019s work came from referrals.<\/p><p>They wanted to add Google Ads but were worried about wasting money after hearing bad experiences from other contractors.<\/p><h3>What Was Broken<\/h3><ul><li>Website was not built to convert cold traffic<\/li><li>No clear call-to-action for urgent services<\/li><li>No tracking setup to measure lead quality<\/li><li>No Ads readiness assessment done before launch<\/li><\/ul><h3>What We Fixed<\/h3><ul><li>Rebuilt the Ads entry point with <strong>call-first design<\/strong><\/li><li>Added trust elements that justify calling<\/li><li>Set up conversion tracking for calls and enquiries<\/li><li>Created a clear Ads launch plan instead of \u201ctesting blindly\u201d<\/li><\/ul><h3>Outcome<\/h3><p>The client had a clear system ready for Ads and confidence in how enquiries would be tracked before any budget was scaled.<\/p><p><!-- notionvc: 324756bb-9301-4e10-8b2d-042d719e734c --><\/p><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1264\" aria-expanded=\"false\">Electrical Services (Clicks, No Calls)<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1264\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1264\" tabindex=\"0\" hidden=\"hidden\"><h3>Client<\/h3><p>Local Electrical Services Company<\/p><h3>The Problem<\/h3><p>The business was running Google Ads but complained about \u201cclicks with no calls.\u201d<\/p><p>They weren\u2019t sure if Ads were the issue or the website.<\/p><h3>What Was Broken<\/h3><ul><li>No clear service-specific messaging for Ads traffic<\/li><li>Call button not visible on mobile<\/li><li>Conversion tracking missing for phone calls<\/li><li>Ads optimized for traffic, not enquiries<\/li><\/ul><h3>What We Fixed<\/h3><ul><li>Created a <strong>service-specific landing page<\/strong> aligned with Ads<\/li><li>Improved call visibility and trust signals<\/li><li>Implemented call tracking so Google Ads could optimize properly<\/li><li>Adjusted campaign structure to focus on call intent keywords<\/li><\/ul><h3>Outcome<\/h3><p>The business finally understood where calls were coming from and stopped guessing.<\/p><p>Ads performance became measurable instead of confusing.<\/p><p><!-- notionvc: 39072d93-4816-457c-ba22-ce5366b8858e --><\/p><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7b72fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7b72fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2526b9\" data-id=\"b2526b9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c280af2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c280af2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d151b14\" data-id=\"d151b14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5a901c elementor-widget elementor-widget-heading\" data-id=\"f5a901c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Still relying on referrals?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68f9ea9 elementor-widget elementor-widget-heading\" data-id=\"68f9ea9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Let me review your setup and tell you clearly whether Google Ads can generate calls or what\u2019s blocking them.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-01cfff3\" data-id=\"01cfff3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08d542c elementor-widget elementor-widget-spacer\" data-id=\"08d542c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bec1b56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bec1b56\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-672557a\" data-id=\"672557a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4a6a7d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e4a6a7d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/marketist.co\/#google-ads-setup\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"lnr lnr-rocket\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request Google Ads Setup Review<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Certified Google Partner You can Trust. Contractor-focused Google Ads setups [built for phone calls, not clicks]. Residential Roofing Contractor (US) General Contractor (Account Cleanup) HVAC \/ Home Services (Referral -Dependent) Electrical Services (Clicks, No Calls) Residential Roofing Contractor (US) Client Residential Roofing Contractor (US) The Problem The client had tried Google Ads before but stopped [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-7523","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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