Don’t build another boring brochure site.
You’d think they just wanted a logo and a phone number.
Back when I first started working with construction businesses, I honestly thought they’d want flashy sites. Like something out of a design awards gallery.
Nope.
You know what they actually wanted?
“Just make it look professional and bring in leads.”
That’s it. Clean, fast, easy to understand, and most importantly it should help them land jobs.
But here’s the problem…
Most construction websites look like digital business cards from 2010. Zero trust signals. No clear process. Confusing navigation. No emotional pull. And they’re leaving thousands (sometimes six figures) on the table each year just from that.
If you’re a construction company owner or someone building a site for one this post will show you exactly what pages you need to build a website that works as hard as your crew.
Let’s break it down.
Why these pages matter (and why most sites miss the mark)?
Here’s a quick truth most web designers won’t tell you:
Construction websites don’t need to be pretty.
They need to be strategic.
You’re not just showing off your work you’re building trust. And if you’re only throwing up a homepage, gallery, and contact form… yeah, good luck converting.
These 10 must-have pages are based on real results, working with contractors in remodeling, roofing, painting, flooring, and general construction.
Let’s go:
10 Must-Have Pages for a Construction Website
1. Homepage
It’s not just the first impression it’s your entire sales pitch in 5 seconds.
- Clear headline with what you do and where
- Quick credibility (years, reviews, licenses)
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One strong CTA (quote, call, estimate)
2. About Us
People don’t hire logos. They hire people.
- Show the face(s) behind the business
- Share your story, values, and approach
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Mention years in business, local roots, certifications
3. Services Overview
Break down your services clearly.
- Roofing, remodeling, concrete, etc.
- Internal links to service detail pages (see below)
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Short descriptions and visuals of each service
4. Individual Service Pages
Each service deserves its own spotlight.
- Target specific keywords (e.g. bathroom remodeling in Houston)
- Show photos of that service type
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Add FAQs and a form/CTA at the bottom
5. Portfolio / Projects
Proof trumps promises.
- Before/after photos
- Project location, scope, timeline
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Optional: video walkthroughs or client comments
6. Testimonials / Reviews
Social proof is your best sales tool.
- Real names, locations (with permission)
- Video reviews? Even better.
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Link to your Google reviews too
7. Service Area / Locations
Help both users & Google know where you work.
- List cities/areas with Google map embed
- Brief note on travel limits or project minimums
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Add schema markup (technical bonus point)
8. Contact Page
Make it easy to get in touch.
- Short form
- Phone number, email, and address
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Office hours, embedded map
9. Process Page
What happens after someone calls?
- Step-by-step walkthrough: Quote → Site Visit → Proposal → Start
- Helps reduce hesitation and boosts trust
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Optional: include project timelines
10. Blog / Resources
This is your long-term growth engine.
- SEO traffic (e.g., “How much does a kitchen remodel cost?”)
- Educate your clients
-
Establish authority in your niche
But I don’t need all these pages, do I?
Let’s hit a few quick FAQs I hear all the time:
Can’t I just list everything on one page?
You can, but it won’t rank well, and people won’t convert. Each page serves a purpose Google and your clients both prefer focus.
I don’t have enough photos or reviews yet. Should I wait?
No. Launch with what you’ve got. You can always add. But if you don’t start building now, you’ll keep losing leads.
Do I need a blog if I don’t want to write?
If you want long-term SEO traffic, yes. But you can start with just 3–5 helpful articles and outsource the rest over time.
What if I don’t have the budget for all this?
Start lean. Focus on the 5 most critical pages (Home, About, Services, Contact, Testimonials). Then add more over time.
So, what’s the next step?
If you’re serious about building a website that brings in leads while you’re busy on the job site, here’s what I recommend:
Marketist’s Construction Web Design Packages
We’ve built high-performing WordPress websites for dozens of contractors from one-person handyman services to full-scale construction firms. You don’t need to worry about tech, design, or SEO. We handle it.
Starting at just $250, our packages include all 10 must-have pages, fully optimized, mobile-friendly, and ready to convert.
Done-for-You. No Guesswork.
Want to go from a $0 website to one that helps close $10K+ projects?
Let’s build something that works as hard as you do.
Book a Free Discovery Call Or view packages here marketist.co/web-design
So,
There’s no such thing as “just a website” in construction anymore.
Your competitors are online. Your clients are searching. And if your website doesn’t show up or worse, if it looks outdated or confusing you’re leaving serious money on the table.
Let’s fix that.
