Certified Google Partner You can Trust.
Contractor-focused Google Ads setups [built for phone calls, not clicks].
Client
Residential Roofing Contractor (US)
The Problem
The client had tried Google Ads before but stopped after wasting budget.
They were getting website visits but almost no phone calls, so Ads were labeled “not worth it.”
What Was Broken
After reviewing the setup, the issues were clear:
- Ads were sending traffic to a generic homepage
- Mobile users had to scroll to find the phone number
- No call tracking was set up, so Ads had no real conversion data
- Google Ads campaigns were structured without clear intent separation
What We Fixed
- Built a call-focused landing page specifically for Google Ads traffic
- Made phone calls the primary action on mobile
- Set up proper call and conversion tracking
- Cleaned and restructured the Google Ads account to remove wasted spend signals
Outcome
After the fixes, Ads had a clear conversion path and accurate tracking.
The client finally had visibility into what was working and felt confident restarting Ads without guessing.
Client
General Contractor (Multiple Services)
The Problem
The client had an existing Google Ads account managed previously by another agency but didn’t trust the results.
What Was Broken
- Campaigns mixed different services together
- Poor conversion tracking
- No clarity on which Ads produced calls
- Budget spread too thin across keywords
What We Fixed
- Audited and cleaned the Ads account structure
- Fixed tracking so calls were attributed correctly
- Simplified campaigns around high-intent services
- Removed wasted spend areas
Outcome
The client finally understood their Ads performance and had a clean foundation to scale Ads responsibly.
Client
HVAC & Home Services Contractor
The Problem
Most of the client’s work came from referrals.
They wanted to add Google Ads but were worried about wasting money after hearing bad experiences from other contractors.
What Was Broken
- Website was not built to convert cold traffic
- No clear call-to-action for urgent services
- No tracking setup to measure lead quality
- No Ads readiness assessment done before launch
What We Fixed
- Rebuilt the Ads entry point with call-first design
- Added trust elements that justify calling
- Set up conversion tracking for calls and enquiries
- Created a clear Ads launch plan instead of “testing blindly”
Outcome
The client had a clear system ready for Ads and confidence in how enquiries would be tracked before any budget was scaled.
Client
Local Electrical Services Company
The Problem
The business was running Google Ads but complained about “clicks with no calls.”
They weren’t sure if Ads were the issue or the website.
What Was Broken
- No clear service-specific messaging for Ads traffic
- Call button not visible on mobile
- Conversion tracking missing for phone calls
- Ads optimized for traffic, not enquiries
What We Fixed
- Created a service-specific landing page aligned with Ads
- Improved call visibility and trust signals
- Implemented call tracking so Google Ads could optimize properly
- Adjusted campaign structure to focus on call intent keywords
Outcome
The business finally understood where calls were coming from and stopped guessing.
Ads performance became measurable instead of confusing.
Still relying on referrals?
Let me review your setup and tell you clearly whether Google Ads can generate calls or what’s blocking them.
