Let’s be honest, most contractors who’ve tried Facebook Ads say the same thing:
“We spent hundreds, but no real leads came in.”
And they’re right. For most construction businesses, Facebook Ads don’t work the way they expect.
But it’s not because Facebook is broken, it’s because you’re using it wrong.
Let’s break it down.
Why Facebook Ads Don’t Work for Contractors?
1. Wrong Audience, Wrong Intent
People on Facebook aren’t searching for construction services — they’re scrolling, relaxing, or watching videos.
That’s why targeting “everyone in your city” rarely brings good leads.
Use Facebook for awareness and remarketing, not cold lead generation.
2. Poor Ad Targeting
Many contractors run ads with broad targeting like “Homeowners in Dallas.” That’s too vague.
You end up showing ads to tenants, renters, or people not ready to hire.
Layer targeting, homeowners aged 30–60, interests in “home renovation,” “DIY,” “interior design,” etc.
3. Weak Ad Creatives
A generic stock photo and “Contact us for construction services” won’t stop anyone from scrolling.
Use project photos, time-lapse videos, or “before & after” visuals from your work.
Authenticity wins on Facebook.
4. No Follow-Up System
Even if you get form fills, many contractors never follow up quickly enough — or at all.
Automate your follow-ups using CRM tools or chatbots. Respond within minutes.
5. Expecting Google Ads Results
Facebook Ads are interruption-based, not intent-based.
On Google, clients are actively searching. On Facebook, you’re interrupting their scroll.
Use Facebook for branding, remarketing, and staying top-of-mind not as your main lead source.
What to Do Instead?
Combine Facebook with Google Ads
Use Google Ads to capture ready-to-hire leads and Facebook Ads to stay visible before and after they search.
Use Remarketing Campaigns
Show Facebook ads to people who’ve visited your website or viewed your projects.
These users already know you — they just need a reminder to call.
Run Video or Carousel Ads
Show your team in action, project transformations, or client testimonials.
Facebook rewards authentic, story-driven content.
Track Everything
Use Meta Pixel and Google Analytics to track form fills, clicks, and call actions.
If you’re not tracking, you’re not marketing — you’re guessing.
So,
Facebook Ads aren’t a waste they’re just misunderstood.
They work best as part of a two-step strategy:
1) Build awareness and trust on Facebook.
2) Capture ready leads through Google Ads or your website.
Want a construction ad system that actually delivers leads?
Let Marketist set up a hybrid Google + Facebook strategy for your business.
FAQs;
Can Facebook Ads work for commercial construction?
Yes, but use LinkedIn and Google alongside it for better B2B results.
What’s the average cost per lead on Facebook for contractors?
Between $40–$100, depending on targeting and location.
What ad formats work best for contractors?
Before/after carousels, short videos, and project showcase posts perform best.
Should I boost posts or run real campaigns?
Always use Ads Manager — boosted posts waste budget and lack targeting control.
